The Science

How exactly does ActivePure® Technology work?

ActivePure® recreates the organic process that continuously occurs in outdoor air to cleanse the atmosphere.  Each breath of outdoor air contains billions of oxidative particles, including hydroxyl radicals and hydrogen peroxide. These oxidizers are the atmosphere's primary self-cleaning mechanism. They continuously down the megatons of pollutants that humans put into the air each year. By contrast, without sunlight indoors, these cleansing particles are normally missing from interior environments. ActivePure® technology restores the naturally occurring oxidizer particles to levels that will break down pathogens.

To recreate this process indoors, the ActivePure® system uses energetic photons from a UV-C (high-energy ultraviolet radiation) bulb to excite and release electrons from a proprietary photocatalyst, made from a base of titanium dioxide—a naturally occurring semiconductor. Electrons are the negatively charged particles inside atoms, and once they are released, they interact with H2O and O2 in the ambient air, causing the same natural oxidizers to form that are produced in outdoor air when ultraviolet sunlight rays interact with the atmosphere: hydrogen peroxide (H2O2), hydroxide 2 (OH- ), hydroxyl radicals (*OH) and superoxide (*O2 - ).  

These oxidizers spread throughout the space at tremendous speed. When they encounter an organic molecule, they strip away an electron, beginning a series of reactions that quickly render a pathogen inert and no longer infectious.  After the oxidizer has altered the cell wall or viral envelope, the organism continues to decompose into its most basic, organic (and completely benign) components - usually CO2 and H2O.